It's 'viral marketing' which is the latest craze among marketing teams and executives. Designed to overcome the shortcomings of traditional advertising campaigns. Basically it's "friend-to-friend" marketing, the adds are designed to either make you laugh or cry, to feel funny or feel upset, one of those extremes. Versus most adds where you will feel nothing-at-all. And yes there are pleanty of people that will find the add absolutely hilarious.
Regardless of how it makes you feel, it makes you feel _something_, it makes you feel motivated to do _something_, even if that something is just to get up in arms and alert your friends to the add.
If you are the type that gets angry when you see it, you are probably not in the target market for the car. The car is aimed more at someone who enjoys fast, reckless, throughtless behavior; someone who puts his own safety, and that of others, second to the performance of the vehicle. It's named at people who are 'bad' and 'rotten' inside and know it. But even if you do get angry at the add, that doesn't mean Ford writes you off completely, you can still help distribute the add to people who will find it funny. Hence the name 'viral marketing'.
The best thing you can do is to fight what you feel and just ignore it, drawing attention to it (even negative attention) just helps further the add and further encourage these types of advertising campaigns.
:yuck:
