The ONLY way to shut down these mills, is to gather enough proof that the mills are doing wrong. Unfortunately, that means buying the animals, to take them to the vet and get documentation of the issues they come with. That is exactly how we closed the mill and the rescue. We made several visits to the rescue, each time we would rescue the most diar animal and have it evaluated by a vet. That evidence would then be used to give to law enforcement. It takes a LONG time to gather enough proof. The mill was much the same. We found a pet store that was supplied by the breeder, and noticed that there were health issues, some genetic in nature that were popping up with all of her litters. We had to purchase three of her animals before we were able to visit her facility (we used the pretense of wanting to breed the puppy we got from her ) and were able to gather enough evidence. without the ability to provide solid veterinary proof that the animals are indeed being mistreated, you will get NOWHERE. A mill will continue to breed, even if you quit buying from a petstore. They will find other means to make money. They may start marketing to reptile owners, or they may start selling online, or they may start shipping overseas for food. What good does it do then?
Your whole experience first assumes that you even know who this local mill is. Your scenario is how you closed down a hoarder and their breeder/supplier/mill. Don't get me wrong, it's a good effort and a great win and took a lot of work. But it's also kind of a given that anyone is going to be upset by someone claiming to be a rescue and is the opposite. Your path is already socially easier than most of what we are talking about here. The pet store being the point of entry for most people.
I don't want to really argue with you about this, but I hope you can appreciate that your way is not the only way either. I have managed to help get 2 pet stores closed and one to stop carrying small pets, and never did I have to buy a pet. Your approach works in egregious circumstances with horrific conditions. I've also been involved in several of those cases working with Animal Control officers and shelters. And in the two BIG cases that I worked on (breeder mills) and am intimately familiar with, in the end, the offenders got little more than a slap on the wrist, they moved, and in the long run probably set up shop elsewhere. I know one I'm referring to on the east coast did. I'm not sure if the other is breeding again. I do know she moved. One I'm referring to is the Hollister rescue story. A 300 guinea pig horrific backyard breeder mill.
Because of my efforts on many fronts with that, it was not just a single rescue event that shut down one mill, it was a rescue 'heard around the world.' I leveraged the hell out of that and got some frickin' incredible press and PR and awareness. We fought back using business and marketing techniques. We were in practically every newspaper around the country. I was interviewed on every major news network. The story was picked up by CNN and even the BBC. We were on a TV magazine show, a morning talk show, I was even interviewed for a Japanese radio talk show, not to mention the radio talk shows around the country. I used that one sorry ass situation to get a mountain of exposure and education out to the public. During the rescue, we got a lot of great local support in the Bay Area and had a great group of people helping with the whole thing. I'm not suggesting that this exact thing can be done often, but I'm saying that sometimes, when bad shit happens, if you think outside the box, you can leverage your efforts. I'm all about leverage. Getting the most exposure and education out to the masses that you can from your efforts. That is to me, what we all need to do from an animal activist point of view. Because there surely aren't enough of us to go around.
It's all about business. Going through legal channels, is in my experience, almost impossible. The very sad truth is that the legal system is NOT set up to protect the innocent, voiceless animals. Not at all. And also, in the end, I don't believe we can solve business/marketing/social issues with legislation. We have to solve business problems with business tools.
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Sidebar rant:
In 2002, I was quite instrumental in getting one of the few objective (vs subjective, read "big fat gray lines") laws pertaining to pet stores passed in California. Now, in California, when you buy a pet, you have to be given a care sheet about that pet. Just that little common sense bit was a monumental fight against the PIJAC lobbyists, Petco senior management and lobbyists, the cat breeders association, Kmart or Walmart (fish) (can't remember which one), other breeders, and a boatload of pet store owners, not to mention the infighting amongst animal welfare organizations because it wasn't a perfect bill, so why bother. So, when I hear people say "
they ought to pass a law," sure, yeah, right. Go for it. I'm all for that (kind of, although I hate big government, animal legislation is sorely lacking). I lobbied HARD. Spent many days in Sacramento (2-hour drive for me each way) along with the top lobbyist from the Doris Day Animal League at the time walking the halls, knocking on the senators and assembly people's doors, attending events, posting online, sending out stuff, testifying at committee meetings (that was an experience). I even personally created a website so that stores could easily get common pet care sheets branded with their pet store info to allay the bullshit complaint that it would be too hard and too expensive for them to do. And quite frankly, I think it was that in the end, that convinced the BUSINESS PEOPLE sitting in those chairs to pass the damn thing. That whole process took months and was a giant civics 101 lesson for me. I do recommend EVERYONE try to have that experience. Champion a bill and try to get it passed. It's a HUGE wake-up call on how our political process works. Even on that little thing, despite all the many, many hours of work put into it, in the end, you can see that how it goes, depends a lot on who owes who what favors and support and who even shows up to vote when the time comes even if you thought you had their support. Then after all of that, assuming you get it passed in both the state Senate and Assembly, you then have to lobby the governor personally and his or her office to make sure that the dang thing actually gets signed into law, all the while fighting against very well-paid hired guns who are VERY motivated to suppress ANY bill that restricts them in ANY way.
End rant.
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In my opinion, one of the quite frankly easiest ways to get a pet store to stop selling pets is to DISRUPT their business. You have to make them want to stop carrying the animals. It has to be more costly and difficult for them to sell them than not. It's that simple really. And I mean easiest as in best chance for success. It's still not easy.
Here's one of my successful techniques in getting a pet store to stop selling pets:
1) Have a good relationship with Animal Control in your town. Get to know them. It's not that hard. Just go in and talk to them. Ask for 20 minutes, talk about the issues, what's important to them, etc. etc. Develop a relationship and respect.
2) Be a PITA to the store. First, you can't cry wolf. So, when you see something that isn't right in the store, you have to call AC, you have to get them to come out to the store. Just having a uniformed AC officer walking into a pet store is BAD PR for them. Doesn't matter how it works out. No doubt they'll clean up or fix whatever the issue is. And if you can somehow pull off a visit by AC on a busy Saturday afternoon with lots of people in the store, all the better.
3) Go in again a few days later. If you see something not right, go get a store manager. Let's say a water bottle is missing or leaking or something is needed in the cage. I love making them go open up product off of their shelves to fix it. You WAIT until they do it in front of you. And they typically will make you wait.
4) Rinse and repeat. If it's necessary, threaten to call AC and do call if you have to, so make sure it's a valid issue.
5) If they get to the point where they won't let you in, you have to enlist a friend or two (and that is also very hard).
6) Take photos of bad stuff. Some stores post signs that cameras and photos are not allowed. Why do you think that is? It may even be against the law. I don't know. Cell phones with cameras are everywhere. The gagging of whistle-blowers in this country has reached new highs, but if you are advocating for the voiceless, I believe you have to have courage of conviction. But that's just me. You do what you feel is right.
7) Photos and stories MUST get posted to YELP. it's still the most popular local business review option.
8) Post here and other places and mention that they are bad or whatever and include the business name, address, general location and website address so that google can find it.
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So, you can see that this level of effort is pretty significant. It sure as heck takes a lot more time and emotional energy than going in and buying one pet and a trip to the vet (what most people want to do). Those actions are all in our comfort zone. Super super easy to do. And do nothing to solve anything other and just make it worse.
However, dealing with confrontation, management, officials, possibly press, media, etc. are all outside of most people's comfort zones. But, that's what it really takes. And it IS possible.
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With pet stores, you're almost never going to be able to visit the "source" of where they get their animals. This is where PETA comes in on the big players. The VAST majority of small pet stores and of course all the chains, buy their pets from distributors. Some distributors also breed, many get theirs from various mills and crappy breeders, some do both. Distributors also sometimes buy animals en masse at the SHOWS where the so-called responsible breeders (as they like to dub themselves) attend and win their ribbons and get their social jollies at. Distributors also buy animals at the animal auctions -- again where some breeders sell their cast-offs. So, it's a complicated morass. And I absolutely guarantee you that no distributor is going to let you in to look at anything. For that, you'd have to go undercover.
I'll have to go more into this another time, but I also take issue with the sense of hopelessness that our actions overall won't be enough and we'll just shift the problem around.